How to organize a corporate photoshoot

Corporate photography step by step guide

looking for a photographer to do your company's headshots? Here are some useful tips for you on how to organize the whole process step by step

-1- Budget

First of all, let's start with the budget. You need to decide on how much money you're ready to allocate. If you need lifestyle photos/or photos for a small team overview page (thumbnails) then you can do it yourself, simply with your phone. But if you need photos as a part of the website design - you definitely need professional high-resolution photos. The price of the shoot usually includes pre-production consultation, photographer and assistant services, travel expenses, editing services (postproduction). Please keep in mind that it's hard to calculate the fixed price per person without the final details, that's why photographers usually provide the price for the whole package (that includes all the above).

• Can you do it yourself?

• Do you have a photographer friend who can do it for almost free?

• Invest what you can afford, photos are good for the next 5 years

-2- PHOTOSHOOT SCHEDULE

It's always better to plan the shoot in advance, at least 1 - 2 weeks before, we recommend you select some sample photos your like from our website, so we can better understand your ideas and preferences.

• At least 1 - 2 weeks before

• Book an extra few hours in your calendar as it can take longer than expected
  
  
  

-3- Studio vs On-location shoot

You need to decide whether you want to do the shoot in your office or in the photo studio. You can get a better price deal when you shoot in the studio since it doesn't include travel expenses for the photographers. But if you have a lot of people that need their headshots done than it's definitely better to schedule the shoot in your office space.

• Better setup in a studio

• More convenient in your office

• Better price if no travel is involved

• Would you like to do it outdoors?
  
  
  

-4- Background and the Final Look

It's always better to plan the shoot in advance, it will give your team members enough time to prepare, plus you will have enough time to decide on the final look for the photos/ determine what background color you want to do for the headshots. Background color is one of the the key elements. If you have a certain website style and you just want to replicate it, just make sure to communicate it your photographer.  On the other hand, if you're not quite sure on what background/style of the headshots you want to do, we will guide you and help you to make the final choice. You can also always browse through our website Corporate Page and see what background color you like the most.

What type of photos do you need?

• Headshots

• Full body

• Up to the waist

• Horizontal, vertical or square?
  
  

What for do you need photos?

• Website

• Social media

• Print materials

• Ad’s
  
  

What is your message?

• Friendly and Approachable

• Fun and Creative

• Modern and Dynamic

• Professional, Serious and Competitive
  
  

-5- RIGHT SPOT IN YOUR OFFICE

Make sure to pick the right spot in your office for the shoot. Today photographers don't really need a lot of space since they have portable equipment. You can even set it up in a hallway. Don't worry about the natural lighting, as the photographers have the portable lighting set up. On the other hand, it's always better to have an allocated space,  like a conference room, cause it will be more comfortable for your team members. As some people prefer privacy so they can feel more relaxed during the shoot.

• Can even set it up in a hallway

• Conference room is the best option

• No windows is ok

• No freight elevator or access to a outlets needed
  
  

-6- The exact number of people

We suggest you prepare and print the final list of all the people for the shoot, as it is always easier to keep the track of the process with the list.

• Print list of people

• Create a timesheet with a specific time for each person
  
  

-7- Outfits for the shoot

Depending on your company style, you can do a conservative corporate look (jacket/tie for men and a jacket and a blouse or dress for women). Or you can go with a more modern, "startupish" look. There are a lot of stereotypes, do’s and don’t’ about what to wear for a photoshoot. Some might say that it is not a good idea to wear narrow stripes, busy patterns or layers of the same color because the camera does not pick them up well. We say throw these old ideals out of the window, it is an outdated way of thinking and it’s not a problem for a modern camera anymore. If you want you can wear it (and of course if it represents the style of the shoot)!

• Do you have a corporate color?

• Make sure your clothes are pressed and clean

• Try new clothes on before photoshoot

• Do not wear baggy, bulky, saggy or otherwise ill-fitting clothing

• Bring a few different jackets, shirts and ties and our team will assist you with selections

• Glasses are cool but make sure that it has anti-glare coating

• Have a nice watch? Think if it’s a good idea to show on a photo

• Get a fresh haircut

• Sleep well before the shoot
  
  

-8- Makeup and Hair Services

Individual shoots usually include makeup and hair services, it's a different story for corporate shoots, especially if you have a lot of people. That's why photographers usually ask you to be prepared and come with makeup and hair ready for the shoot. You can hire makeup artists for light touch up for each person, but please make sure to schedule the timing properly (lock the time slots for each person).

Prepare:

• Mirror

• Finishing powder

• Lint roller

• Blotting paper
  
  

-9- Reminder

Please don't forget to send reminders to your employees the day before the shoot. Just a quick tip in this regard, we suggest you don't plan shoots after the corporate events, so all of the employees look nice/fresh and sleep well.

• Send a reminder day before

• Sleep well before the shoot

• Do not plan shoots after corporate dinners
  
  

-10- Photographer's Information

Please make sure to register the photographer's information with the security in your building, in order for them to come and set everything up on time.

• Register with security in your building

• Do you need COI?

-11- Time for the Set-Up

It usually takes about 20 minutes for the photographers to set everything up, we always come 30 minutes before the shoot to make sure we're all set and ready to go on time for you.

• Extra time to set everything up

• Offer water and snacks
  
  

-12- Some tips on how to relax and feel comfortable during the shoot

We do understand the photoshoot can be a stressful experience, especially with a corporate set up but we always make sure our photographer guides the clients. We heard thousands of times people saying they are not comfortable and they look terrible on the camera. But there is nothing to worry, it's normal to feel this way. We will tell you exactly what to do with your hands, how to pose, what angle works better and so on. We also always playing some light lounge music on the background and start casual conversation with some jokes and complements to make sure that people feel more relaxed and comfortable during the shoot.

Photographer will help with:

• What to do with your hands

• How to pose

• What angle works better
  
  

-13- TEST PHOTO

We will do a series of test photos before we start the actual shoot to make sure that everything looks exactly as you desire.

• Do a test photo

• Confirm with your boss if he/she likes it
  
  

-14- Timing

On average, it takes about 7 minutes per person. To be more exact about 5 minutes for men and about 10 minutes for women. It all depends on the setup.

• 5 minutes for men

• 10 minutes for women
  
  

-15- FINAL PICTURES SELECTION

We always bring a computer on all our photoshoots, we connect camera and review the photos in real-time to make sure that you got the picture you like and we can mark it for retouching.

• Each person selects the best photo

• External screen is a good option

• Retoucher can select for you if you don’t have time
  
  

-16- PHOTO EDITING PROCESS

Our retouching services include making any necessary adjustments to skin texture, removing any imperfections, adding brightness to teeth, hair editing, outfit adjustments, body sculpting (if needed), background corrections and everything else that you would like us to do. If you're planning to use these photos for your corporate website, we can even work directly with your web designer to make sure all the requirements are met.

• Removing any imperfections

• Outfit adjustments

• Body sculpting (if needed)

• Adjustments to replicate existed style on your website

• Extra B&W and additional crop versions provided
  
  

-17- EXTRA OPTIONS

We can always provide extra options for you, such as candid and group shots, that you can use as marketing materials. Just let us know if anything else is needed.

• Candid and group shots

• Product shots

• Video testimonials
  
  

-18- TURNAROUND TIME

Our turnaround time is usually 5-7 days. But we can do it faster if you have a specific deadline, we don't charge extra for that. All the services are included in our packages. We'll send you a link to download all the digital files.

• Takes a week to edit 30 people

• The same day is doable if needed 
  
  

-19- How to get your photos after the shoot

Photographer will send you a link to preview and download the photos from the shoot.

• Do you have DropBox blocked on you corporate computer?

• Can you receive files via email?
  
  

smile :) it’s done!

We recommend to prepare for the shoot in advance, as all these little details make a big difference!

What to wear

What to wear for a “CEO package”
Representing your look in the best light

There are a lot of stereotypes, do’s and don’t’ about what to wear for a photo shoot. Some might say that it is not a good idea to wear narrow stripes, busy patterns or layers of the same color because the camera does not pick them up well. We say throw these old ideals out of the window, it is an outdated way of thinking and it’s not a problem for a modern camera anymore. If you want you can wear it (and of course if it represents the style of the shoot)!

A few general tips:

• Make sure your clothes are pressed and clean

• Try new clothes on before photoshoot

• Do not wear baggy, bulky, saggy or otherwise ill-fitting clothing

What to wear?

There is definitely no right answer to this, it will all depend on the following questions:

1. What these photos are for? (Why am I doing it?)
2. What are my personal preferences (style)?
3. How do I want to look on camera?

Let’s go through those questions together.

1. What these photos are for?

First, of course, you have to know and understand what these photos are for and where you plan to use them. It might be for your LinkedIn profile, for your company website, a new job you are applying for, or simply for yourself. You have to know your audience and what is appropriate or expected in those circles. Do your homework! For example, if it is a conservative law firm, then obviously a good suit would be a better fit than a t-shirt and jeans.  In one word you have to understand the environment around you when you are deciding on which outfits to bring to a shoot. Of course if your life and work require you to be conservative and casual at the same time, bring different varieties of clothes and the photographer can capture and show the different sides of you.

2. What are my personal preferences?

By this we mean that when you are thinking of what to wear to a shoot always rely on your own stylistic and individual preferences; you know yourself best! You might have your own favorite color that you would love to see on photos or you know that a midi length skirt fits your look better. Follow your own instincts and preferences, in the end you might be disappointed if you haven’t listened to yourself and your instincts when it comes to representing your individual and unique style.

3. How do I want to look on camera?

You will always have to consider your goals when you pick a perfect outfit. This is not just a photo shoot, but an investment in yourself and in your future! Don’t be shy, gather inspiration, and invest in yourself - even if that includes an outfit that you might’ve never bought before, but that you absolutely love, this is the opportunity to wear it! Through the camera, this is the opportunity to open and transform yourself, with the goal to open new professional doors, dreams, and opportunities!

If you are still hesitant on what to wear, we put together some looks for you to take a further look and be inspired!:

WHAT TO WEAR FOR WOMEN

What to Wear for Men

Color Palettes

How to become a model

How to become a model in NYC

What is a Model Test?

A model test is a professional photoshoot where the main goal is to show the features of the model. To show her beauty, personality and ability to work on a camera, translating this into the photograph. A model test is a photoshoot for beginners as much as for professional working models; model test photoshoots are an integral part of the process and growth of all models. Beginners gain their experience on their first tests and will have beautiful photos as a result at the end, which can be used to further their career. More experienced professional models are required to do tests as well in order to show their current look at the moment for potential interested clients (since many times during a model’s career, they may be requested to change their hairstyle, etc - so updated photos representing a model’s current look is imperative). 

What are model Polaroids / Digitals?

Usually, model Polaroids / Digitals are simple, clean photos taken against a white background, and the model will have a clean face with absolutely no makeup on. No posing or styling either, just the plain you! Your full body, face, and 3/4 profile are typically included in these digital/polaroid captures.

Examples of model Polaroids / Digitals (link)

How often are Test Shoots completed?

If you started your path in the model industry, it will be typical for you to complete test photos approximately 1x a year, at least. Since you change, your look might also change, including your body, the way you act in front of the camera etc. Since clients will always need to see the current you when casting, to understand how you look at the moment and if it fits within their specific vision for the project. Additionally, test shoots are beneficial as it provides you with the opportunity to experiment and gain more experience in front of the camera. 

What clothes should I prepare for a test shoot?

For a model test in New York, it will be best to incorporate a neutral wardrobe, this way the clothes won't take the attention away from the subject, you, the model! The goal of this shoot is not about overall styling, rather showcasing the beauty and uniqueness of the individual model themselves. The goal is to represent you as a unique individual! Highlighting your look and your ability to pose and feel comfortable in front of a camera. When you pick clothing, try to stick with monochromatic colors. Minimalism will always work best in testing! If you still have trouble deciding on what to bring for a shoot, here are some additional tips:

• Plain white/gray t-shirt

• White classic shirt

• Jeans, denim outfits

• Plain one colored swimsuit or very minimalistic

• Black shaped dress, or any dress that fits you well

• Black tights/leggings

• Blazer

• Clothes that highlight your figure best

• High heels shoes

Wardrobe Ideas (link)

What makeup should be done on a test?

Usually, natural makeup is the number one option for a test. Again, clients and model agencies want to see your natural face features and individual beauty so they can better understand how to market your look for their projects, etc. You can most definitely have different makeup variations in your portfolio, but your main photo should have a very natural and minimal look, which captures the true essence of “you.” 

How should I prepare myself for a Model test in NY?

There is nothing extraordinary that you could or should do. Just make sure that you slept well and you are not too tired or overstressed (the camera will always pick up on this!). You may do your own  research in terms of posing, if this is your first photoshoot and remember to practice in front of the mirror - extra practice and preparation can never hurt! 

What will I do with the photos after?

If you are planning on trying a modeling career you should submit the photos to modeling agencies. Please be sure to read the agency's requirements first about the submission, including which photos they will need from you. Some might ask to send only headshots and full body shots, some agencies might ask you to send your polaroids first if you do an online submission or they may have no requirements at all! If a model agency contacts you make sure to bring all of your photos from the shoot. Photos could be previewed easily from your iPad or they could be printed, it’s your choice. 

Which agencies should I contact?

How do you get started in modeling? It depends on where you live. Here is the list of the most popular modeling agencies.
 

Most popular modeling agencies in the US for WOMEN

NEW YORK:
 

• DNA Models

• Elite New York City

• Ford Models

• Fusion Model Management

• HEROES Model Management

• IMG

• Major Model Management

• Major Model Management

• Marilyn Agency

• Muse Management

• New York Model Management

• Next New York

• One Management

• SILENT Models NY

• Supreme Management

• The Society Management

• Trump Models

• Wilhelmina New York

• Women Management

• Women/360

Los Angeles:
 

• DT Model Management

• Next LA

• Nous Model Management

• Photogenics LA

• Two Management

• Vision Los Angeles

• Wilhelmina Los Angeles

Miami:
 

• MP Mega Miami

• Next Miami

Most popular model agencies in US for MEN

NEW YORK:

• CLICK

• DNA Models

• Ford Models

• Fusion Models        

• IMG

• Major Model Management

• New York Model Management

• Next New York

• One Management

• Re:Quest Model Management

• Red Model Management

• Root Management

• SAM Worldwide

• Soul Artist Management

• The Lions

• VNY Models

• Wilhelmina New York

Los Angeles:

• Bleu Model Management

• CLICK LA

• DT Model Management

• LA Models

• Next LA

• Two Management

• Vision Los Angeles

• Wilhelmina Los Angeles

Miami:

• Front Management

• MC2 Miami

• MP MEGA MIAMI

• Next Miami

Of course there are many more modeling agencies that are not in these lists. There are a lot of smaller agencies who are still reputable and may be the stepping stone to finding a job, but the main goal, of course, will be to sign with a top agency, since it would more than likely guarantee more work which in turn equals a more successful career.

What is the best way to reach model agencies?

There are a few ways to do so. The first and most common way is online. Many of the agencies have online submission pages or a contact page where they have their email. Always check if the agency has its own requirements for the photos that you submit. 

The second is an open call. Some agencies provide an open call once or twice a year. It is also a good opportunity to represent yourself in person and to meet with professional model bookers. Your personality is very important at this point because you will have an opportunity to demonstrate how you interact with others! Don't be too shy and don't be too intrusive either. To find out when an agency might have an open call, we suggest to follow their social media sites or frequently check their website. Agencies will announce an open call usually only a day or two in advance in order to avoid a big amount of people who might show up, since there are always hundreds of people who wouldn't mind trying their luck and the opportunity to fulfill their dreams!

Another way to sign with an agency is to be in the fashion circle. Network! The more time you spend with people who work within the industry, the more chance and opportunities that you will have to be noticed or someone you know may be able to introduce you to a modeling agency. If you live in a big city it is not that hard to do. If you really put your heart into the fashion industry you will always be able to find an interesting artist with whom you might start collaborating together. Designers, makeup artists, hair stylists, other models are pretty often open for collaboration if you are an engaging person and have something unique to offer. In one word don't just sit home and wait to be discovered! If you want to pursue a modeling career you will have to be willing to work hard and start making these first steps on your own, believing in yourself is the first key to success!

What if agencies don't reply to me?

There are not that many reasons why an agency might not reply you on your submission. First and foremost the most common reason is that your look doesn't fit within their modeling requirements at that time. This doesn't mean that you are not good enough for them; sometimes, different agencies will have different requirements and will be looking for different looks at different times depending on the needs of their clients. For example, some agencies may be looking for an edgier high-fashion look, and some are only interested in a more commercial look. Additionally, the agencies might already have individuals who are similar to your look and will be unable to sign you at the moment. Another possibility of why they might not answer you right away is that they have too many submission at the moment, they will always keep your work on file, and feel free to continuously send updated portfolios as your work progresses.

How to start modeling?

The best suggestion? Don’t be upset if you don’t hear back right away! Keep submitting your applications to them as you improve your work and update your portfolio. Success takes hard work, time, and dedication to your craft!

A Model's Guide on How to Get Scouted on Instagram

Most of the modeling agencies are looking for their new faces via Instagram and tiktok!

The media platforms have become as important for models as their portfolio. So how do you get scouted on Instagram? Here are the most important tips for you.

IG modeling agency

IG modeling agencies are changing the game by offering a fresh take on the industry. It's a space where the traditional rules of modeling, like specific height or body type requirements, don't apply. Here, it's all about how you look and connect with your followers online. If you've got a unique style and a solid follower base, you're in the running. This approach opens the door for a wide range of people to enter the modeling world, people who might not have fit the conventional criteria but who have something special to share through their Instagram profiles. Success as a model on this platform comes down to having an interesting look and the ability to engage and grow your audience. This new model agency concept is all about leveraging what makes you unique and translating that into a compelling online presence.

PUBLIC PROFILE

Modeling scouts have to be able to view your profile, so set your personal Instagram account to public view. There is no need to create a separate business account, use the one you already have. Build the subtle feed, go through your account and delete all pictures that are not suitable, just keep the best ones. Be mindful of the content as your potential employer can see it. Make sure you have your contact information in the bio, put your email and living location so that modeling agencies can contact you.

AUTHENTICITY

Modeling agencies are searching for natural talent, and they should be able to get an insight into your personality and image when on your Instagram, so make sure to upload content that reflects who you are. Choose photos that highlight your natural beauty and uniqueness, that reflect your life and you in different environments. Focus on images that show your personality, body shape, and facial features. Think of the things you're passionate about in life. Let's say if you're all about a healthy lifestyle, don't be shy about trying to encourage and motivate your followers by sharing examples from your personal life. Or if you're a "gym freak," go ahead and spread some love and energy with your audience. Back in 2015, we had a pleasure to shoot a session with Alexis Ren, who is a great inspiration for all young girls. She is a successful model and just a wonderful person.

@alexisren

Check out her Instagram account to get some insight.

CREATIVE CONTENT

Create a lot of content (!!!), organize your photoshoots, collaborate with photographers, make-up artists, hairstylists. Follow their accounts, comment on their posts and you'll see, they will connect you at some point. Ask photographers to do BTS (Behind the Scenes) photoshoots of your actual photoshoots, we do it for our customers all the time. You can also collaborate with the designers, fashion startups, or brands that you admire (groove on) and promote their products. Make meaningful posts for your followers, they need to feel you share the same values. Write a story for the pictures you are posting, just be yourself, and be real with your followers.

INSTAGRAM FEED

There are plenty of ways to create an engaging feed with a cool aesthetic; to choose yours scroll through your existing feed and see what aesthetic your favorite photos have in common. Look at your Instagram feed as a whole, how do all of your photos fit together. Be mindful of the colors if you like to use filters, choose one that matches the best and use it for all pictures. You can use apps, such as VSCO/Facetune, to bring a little more contrast, warmth, brightness to the photos. Try to be original and creative in your own way. To preview your feed beforehand, you can use visual planners, such as Visual Instagram Planner or "Planoly". This way, you can move your photos around to create the best vibe and to see what works best for you. You can also schedule your posts beforehand. The key to success is to post a lot of content every day, try to make at least 2-6 posts a day.

HASHTAGS

The rule of thumb is to mark your photos to be discovered as a model for an Instagram model agency!!!
Including hashtags to all of your posts are crucial.

Below is a list of the most active and relevant hashtags by Country/City

USA
NEW YORK, LA, MIAMI, CHICAGO

Elite Models
#MAKEMEELITE

Wilhelmina Models
#WILLYSCOUTSALL

New York Models
#NYMMSCOUTINGTOUR

IMG Models
#WLYG

IMG Models Men
#THELOOKOUT

LA Models
#WESCOUTUSA

LA Models Youth Division
#LAMODELSYOUTH

Elite Model Management Miami
#LOVEELITEMIAMI

EUROPE
GERMANY/FRANCE/ITALY/NETHERLANDS

Cocaine Models / Germany
#COCAINEMODELS

Modelwerk / Germany
#WABDE

Munich Models
#BEAMUNICHMODEL

Management / Italy
#MAKEMEMAJOR

The Face Paris
#SCOUTMEFACEPARIS

New Generation / Netherlands
#NEWGENERATIONSCOUT

There are many more widely used hashtags, we included just the most relevant.

INSTAGRAM STORIES and reels

Instagram stories and reels are the best way to engage with your audience, and you can make them as creative and interactive as you want.  Show your followers what a model’s life looks like, share your personal experience, and create exciting and unique content. Instagram provides a way to share recorded videos as well as live videos in Stories. According to the statistics, by 2025, 80% of all web traffic will likely be video traffic. So use it for your benefit!
You can also save your videos to Stories Highlights, which is a great way to keep stories and let people see them whenever they visit your profile. Make a few different categories for stories that you will save, for example - Modeling, Castings, Beauty, and so on.

DIRECT MESSAGES

One of the alternative options is to direct message the Instagram pages of modeling agencies. Some modeling agencies prefer potential models to direct message them, but others might not have it specified. You can also attach two small size images of you and a quick note when direct messaging a modeling agency. Your note might want to say something like: "I’ve been hearing wonderful things about your agency and would love to work with you". Include your age, height, measurements, citizenship, and any agencies currently representing you, if any.  Make sure you are contacting the authorized Instagram pages of the modeling agencies you’re interested in. You can also look for personal accounts of scouts/bookers and direct message them as well (we don't include the list here as we respect their privacy)! Don't message all the agencies/scouts at the same time. Do it one by one, wait for the response and then message the next one taking into consideration the comments that you get from the previous one. Don’t be upset if you don’t hear back right away! Be patient, and then pursue other agencies. Success takes hard work, time, and dedication to your craft!

Don't underestimate the importance of Social Media as a powerful marketing tool! Good luck with your modeling journey!

CEOportrait has been picked by Expertise.com to be one of the best photo studios in NYC

CEOportrait, a photo studio situated in New York City, is renowned for taking headshots and portraits that are of top notched quality on a consistent basis. And the fact that CEOportrait has been picked by Expertise.com to be one of the best in New York City further supports the claim.

Expertise.com looked at 2,776 Portrait Photographers in NYC and picked the best

CEOportrait isn’t a regular photo company, we take a modern approach to online branding and have designed our online scheduling system to be as easy as ordering food. Our clients are a vibrant community of on-the-go professionals, who know that time is money. CEOportrait was born out of an inspiration to make life easier for these movers & shakers. Our platform takes the complication out of setting up professional branding. Scheduling is handled in a snap and price negotiations are a thing of the past.

For 5+ years, Entrepreneurs, Models, Executives, Influencers and Actors in the New York City area have turned to CEOportrait to deliver the highest quality personal branding content that effectively tells their individual story and showcases their unique personality. We are honored to work closely with such an inspiring group of artists & business leaders to craft imagery that will leave a lasting positive impression.

A PHOTOGRAPHER’S GUIDE TO WORKING WITH A MAKEUP ARTIST

Photographers play an important part in the makeup world. They work hand-in-hand together to ensure that the final aspect of a brilliant photography setting in the makeup mainstream is easily accomplished. Many photographers, particularly those of the male realm, lack even the simplest ideas how to apply makeup or what such makeup adds to a particular image as such. Many of them think all you have to do is simply remove scars and blemishes and then add a subtle color in Photoshop. The makeup industry demands more than that, and for your work to step out from the crowd in the makeup world, some vital concepts must be acquired deeply in your finger tips at all times. Here’s is a photographer’s guide to working with a makeup artist, which will fasten your makeup knowledge and make your career within the makeup mainstream become such a breeze.

Base:
At all times, a makeup artist will start by applying base essentials such as, foundation, concealer, primer and powder. This usually smoothes out the complexion, reduce or levels redness and shine, and conceals under-eye shadows, wrinkles and scars. A great base is very important where any kind of blemished skin could be a nightmare to correct retroactively. Thus when applying base, many makeup artists will frequently start by putting on primer, a clear gel that blocks or fills in skin pores and makes it possible for makeup application to be rendered more smoothly. Second, the foundation is subsequently used to level skin tone and also create a clear canvas for makeup. Many people opt to mix liquid foundation with water and then eventually apply concealer where needed in order to cover spots, scars and blemishes. In addition, many makeup artists have a tendency of using a separate concealer to hide under-eye shadows and a drier, which is more concentrated to cover spots and blemishes. Also another subtle trick: using a highlighting pen on top of concealer work wonders when it comes to covering skin’s spots and blemishes. This can also do wonders in brightening aging skin. After a makeup artist is finished with the base, he or she will get ready the concealer with powder. This is very important because it prevents the powder shadows and blushes from sticking onto creamy spots on the skin.

Cheeks:
In order to neatly define the bone structure and give the illusion of more neatly defined cheekbones, many makeup artists normally apply a neutral bronzer on both men and women. A highlighting powder can also be elicited right on top of the cheekbones layer to create a more striking dimension. As such, on women a blush is normally blended over the bronzer to produce a soft, natural flush.

Eyes:
Either way, using a shadow, mascara and eyeliner, a skilled makeup artist more likely bring out the color and heighten the shape of your subject’s eyes. Contrary to evening out skin tone, applying eyeshadow in the process of shooting a video is very difficult -- if not impossible, so hiring a highly skilled makeup artist comes in handy under such a situation. Although, initiating the task in Photoshop while working on a single image isn’t difficult, getting the overall image to look more dashing and neatly aligned between different shots might be tricky. Eye makeup very often seems to suit a great variety of women with light eyes and features. For example, purple shadows and liner can be used to enhance your subject’s green eyes, try it and see the striking results you’ll get. Eyeshadow works effectively when you also want to contour the subject’s eyes and reveal a brilliant inner depth. Also as part of the overall eye look setting, a makeup artist will often work on the brows too. Many of them use a pencil to carefully color in strokes, and subsequently use a powder to further soften the look.

Lips:
Lastly, lips luster can be elicited using either a lip pencil, lipstick, gloss – or all of them altogether. Depending on the look you’re hoping to acquire, the lip color plays a vital part in order to achieve that stunning monochromatic look. Consequently, lip color happens to be the easiest facet of all makeup models a makeup artist can easily alter on set. So, if you want to take a series of striking shots with different lighting, wardrobe or set, having your makeup artist change the subject’s lip color can be a brilliant way to add to the new setting. You will be astonished how changing from an ordinary look to a bold lip color can dramatically alter the mood of the whole makeup scenario.

Above all else, the makeup partner you choose to work with should be your partner in crime towards acquiring great images at all times. It’s her job and worry to acknowledge the final purpose of all images that are taken -- be it on wedding occasions, senior photo, and fashion magazine – every image should standout to the point!. Although her main job, on the other hand, is to make sure your subject’s looks are neatly outlined to have a head start on creating extraordinary images. She is also equally important if you’re shooting video, clearly you’ll need someone who will take care of your subject’s scars, blemishes, and wrinkles effectively to ensure that the film at hand conjure hot images that are impressive to look at and awe-inspiring. Make sure you follow the makeup guideline highlighted above, and you’ll without a doubt be able to effectively share and collaborate with your makeup artist on set.

And in case you’re looking to hire good and affordable makeup artists www.ninamua.com is a wonderful site to start with. Here you’ll more likely meet a highly skilled makeup artist, who will work with you hand-in-hand toward meeting your goals. They also offer a variety of intensive makeup classes NYC, which are packed with resilient makeup techniques for you to familiarize yourself with – either at a beginner or experienced professional level. For more information about hiring a professional makeup artist and enrollment to further makeup programs, please visit beauty school NYC. Clearly hiring a top, professional makeup artist has never been this easy!

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5 Career Benefits from a Professional Headshot

Roya Mahboob

As a woman starting out in your chosen field it is easy to get lost in the do's and don’ts of careers. Various human resource websites and columnists may give you varied opinions on your resume, dressing, networks, career platforms and the dreaded headshot. Head shots can be a tricky matter especially if a female photographer has a shy personality in front of the camera; she may not be interested in taking any pictures especially for professional reasons. In an ideal world your resume should be sufficient to get you where you want to be, but as any professional will tell you, it doesn't hurt to go the extra mile.
Getting professional headshots done can be costly and time consuming depending on whether you are starting out on your career or if you are a busy individual. Various industries have headshot requirements such as writers, journalists and authors. Companies may require head shots of their team leaders of branding purposes and others may require head shots of potential employees before they are invited for an interview. The entertainment world is known for using headshots to shortlist actors, dancers or models. This article does not attempt to answer if headshots are necessary or not but will give you five benefits of getting a professional headshot and hopefully guide you.

1. It's an introduction
Headshots are a good way of introducing yourself. With improvements in information technology and modern day photography, more companies are seeking alternative means of sourcing employees. Increasingly, human resource departments are now sourcing through the internet using various platforms. Organisations are becoming more adept to hiring without interviewing the physical person. Interviews are conducted online or through phone calls. Networking platforms such as LinkedIn are the new hunting ground for companies; thus one does not need to physically meet anyone, but can search for the right person. Headshots are a good way of introducing yourself to people who may not have a chance to meet.
Secondly headshots are a new way of standing out from the competition. Picture this; you are looking for a job on a social platform. The advertisement further states that female applicants are encouraged to apply. There are about 30 applicants and almost all of them meet the requirements. Therefore how does one stand out from the competition? A professional headshot especially on a social network platform makes a huge difference. Not only will one call attention to you, but it will highlight you as someone who is professional. Female photographers can use a professional headshot as a subtle way to introduce you to potential employers without necessarily shouting for attention. Any employer will notice a professionally done headshot and appreciate the effort put in by the applicant. Any potential company looking to hire on LinkedIn that comes across your professional image will definitely take notice and move forward to look into your professional qualifications with interest.
For this reason, a professional headshot will ensure that you leave a lasting impression on the audience. Head shots may be required for a variety of reasons such as a published article, a job interview, creating a network, blogs and social media. Whatever the need, a headshot will be the first interaction a reader has with you; thus the headshot should leave an impression on the audience to ensure that the audience remembers you or the organisation and wants to engage with you or your company. In particular, female photographer headshots should inspire confidence, personality and professionalism. Think of a headshot as a first date. The first thing you notice about a person is their look. The same applies with headshots; they have to get you noticed for career reasons. This can only be achieved through a professional headshot.

2. Branding
Head shots are a good way to either brand yourself or get your brand noticed. We will address these two aspects in separate points.
As a mid-level career professional or just starting out, all individuals would like to send a message to the business world that he/she is a qualified professional. The kind of picture a female photographer takes may either enhance or devalue this view. Several human resource blogs advise that one should dress in a conservative suit when attending an interview in order to create a positive or favourable impression on the interviewer. The same applies with head shots. Remember this is the image that your audience will associate you with, which in turn becomes your brand. Depending on what the female photographer intends to use the headshot for, one has to be careful what brand they create. The Selfie culture has brought a new platform for expression especially amongst female photographers, but that is not an acceptable picture in a professional setting. Secondly it is very easy for you to look like a flirt, unless it is required in a modelling shot. An experienced photographer would be able to guide you through taking the right picture for the right setting/audience thus creating a brand for one to be associated with.
The second kind of branding is associated with product brand management. Cosmetic companies have mastered the art of brand management to market and sell their products using female photographers. Every time a cosmetic company launches a product, there is always a face associated with it. Think about the last time you bought a cosmetic product and the image that was in your mind at the moment. It must have been the face of the company. Even large corporates have a face that is associated with its brand. Think about Virgin Group of companies and how Richard Branson's face is on every aspect of the company. Also look at how the United Nation Agencies use celebrities to lead their various humanitarian campaigns. Brand ambassadors have become a huge aspect of marketing and can take one's business from mid-level to an international brand. Thus for any person running a business, start up, company, selling products and/or giving services, it would be a smart idea to get a brand ambassador. In such cases, a good headshot should reflect the brand you are selling irrespective of whether you are a male or female photographer. For example one cannot sell a legal brand and the headshot shows a lawyer in a cap wearing jeans. One cannot be customer care manager and the headshot has them with a frown. Or a product being sold and the head shot of the brand ambassador has colours that contrast with the product. Therefore, a professional headshot will give one the authenticity needed in branding themselves or their company to reflect their ideologies and make the brand more relatable to the target audience.

3. It tells a story
Headshots tell a story about the person. From the angle of the picture, location, to the lighting, expression on the face, appearance and finally the words accompanying the headshot, tell a story. One has to be careful when taking headshots as you would like the right story to be reflected in the picture as well as words. Female photographers are said to be better at this as a women are assumed to naturally know how to bring out the right emotions. Opinions may vary but remember with professional headshots, you would like the photographer to know exactly what story your picture should say.
Philosophers have said that a picture carries a thousand words; look at the pictures you took back in high school and now as a professional. It is likely from your younger pictures you have a look of adventure, inexperience, potential or optimism. In your older pictures, you start seeing confidence, professionalism and certainty. Look at the body language as well. In a photo shoot, photographers always insist on sitting with your back straight. This forces female photographers to have the correct posture which shows confidence unlike slouched shoulders which show weakness. A female photographer's smile, or lack of it, reflects her personality and/or professionalism. A sneer shows arrogance, toothy smile shows lack of seriousness, narrow smile shows one is close minded, frown shows stress etc. Your body language reflects your message even where the body language is subconscious. A professional headshot will ensure that the right message is sent out.
The Background of the headshot also tells a story. A busy background naturally reflects clutter and confusion. Unless the headshot is for an entertainment magazine, it is very hard to concentrate when the background calls for more attention than the subject does. Plain backgrounds though simple, may send a message of aloofness, especially if the subject is not smiling. Some backgrounds with subtle colour effects, show attention to detail. This tells the audience that the subject of the picture is keen on the details and probably a meticulous person. Outdoor backgrounds have a tendency to reveal the relaxed or nurturing side of most female photographers. Whichever message one is keen on sending, remember body language, facial expressions and backgrounds can either enhance it or diminish it. Headshots will tell a story but a professional headshot, will tell the right story.

4. It may be requested
Various organisations may need a headshot for various needs. Companies need head shots either for branding their products or staff may need headshots to reflect the company's image. When marketing or setting up a start-up, headshots may be required to reflect the company's goals or team. Some companies when hiring may request for a headshot to see who the potential interviewees are. The entertainment industry relies heavily on headshots when recruiting. With social networks becoming a platform for professionals to interact, a company may request for a headshot to confirm the image of the person who will appear before the interview panel. Skype interviews are especially common nowadays where one may not be able to see the interview panel but the panel may need an image of the interviewee.
A female professional may find herself in a situation where she needs a headshot, or she is requested to send a headshot but doesn't have one. The moment may be of such urgency that the company is unwilling to wait for her response. Besides, professionalism dictates that you should not keep a potential employer/client waiting. This means that one should always have a stand by headshot just in case. Not only does this make one look professional but it also saves on time and cost. You cannot keep taking new pictures any time one is requested. Having a stand by headshot takes care of this challenge.

5. It is an Investment
Head shots are an investment in your future. Think back to that time when you brought your friends home and your parents brought out the photo album with your embarrassing baby pictures. In one of them you are probably wearing a toy stethoscope of how you wanted to be a doctor. Growing up you probably looked at that photo as a reminder of your dream. The photo encouraged you to achieve your dream and now you are a doctor. Psychology has shown that when someone begins to see themselves as what they can be, then they become. A well done picture can act as major motivation for the individual, team or a company. Not only will the headshot help female photographers see the beauty and potential but will also motivate her to become the person in the picture. Thus a professional headshot will help female professionals see the potential they have to be a professional and each time a she looks at it, she will invest more in achieving her dreams. That is why most of female professionals have pictures on their desk, it reflects their motivation as to what they can be or what they want to achieve.
A second way for looking into the investment aspect is through financial implications of a professional headshot. A professional headshot may be pricey but it is an investment. When applying for a job, a professional headshot has the potential of making female professionals stand out from the competition. If she gets the job, then the amount of money spent getting the headshot will not matter compared to the salary. Thus anyone thinking about getting a headshot should not focus on the present cost, but the likely benefit they will get once they get the job/client.

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3 Best Ways to Invest in Yourself for a Promising Future

   Investment has long been considered as one of the best ways by which it will be possible to achieve financial stability. With this, it should be pointed out that investment is applicable not only exclusively as a financial instrument. Investing can also be done on yourself, which is expected to yield a better future, especially as it enhances your knowledge and skills to be better in a specific field. Investing in yourself can be a good way to increase demand for the services you can provide and the value of such. For most people, the biggest question would be how they can invest in themselves to achieve a brighter future ahead.

1. Advancing your Knowledge and Skills
The advancement of your knowledge and skills will be one of the most important in investing in you. One of the best ways by which this can be done is through advancing in your education. If you have a bachelor’s degree, progressing further and taking post-graduate studies will help you to land a higher-paying job in the future. If education seems to be expensive and impractical, there are online learning tools that can be utilized, which are promising in terms of convenience. You can access lessons and training materials anywhere you are and in the end, you are doing something to improve what you already know.

2. Exploring with your Creative Side
We all have a creative side. The only difference is that not all of us are aware of our creative capabilities and only a few are taking the steps to have it harnessed. More often than not, you need to do something to uncover the creative part of you. Both in business and in your personal life, creativity is going to assume an important role. If you have a creative mind, you can continue discovering opportunities ahead of anyone else. Your creative capital can provide you with a springboard to success, which might not be possible for anyone who thinks in a conventional manner.
To improve your creativity, you can study a new language, discover a new sport, explore an unfamiliar culture, write poetry, try your hand at culinary, live a more active lifestyle, talk to people from all walks of life, and do other things you have not thought you can do.

3. Physical and Emotional Nurturing
While your mental skills will form an important part of investing in yourself, you should also not forget to nourish your physical and emotional side. You should exercise regularly to achieve a healthy body. Do not also forget about skin and facial care, and other factors that can influence your appearance as this has a lot to do about your confidence. On the other hand, when it comes to emotions, make sure to be always filled with a positive thought to have positive feelings as this will have an impact on the way you treat people around you. Contemplate, rejuvenate, and always think about your dreams as this will make you emotionally steadfast to face the challenges in your journey towards having a better life.

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Four Ways to Keep Your Career Moving Forward

In the game of chess, if you can think ahead even with just one move, you can win the game. Think about success as the ultimate prize. You have to always look forward for a better opportunity; and as your experiences grow, so does your choices. How do you make it happen? Here are the answers:

1. Maintain your Resume like pruning a garden
A well-kept garden is free from weeds and stays always green. Your Resume must always be updated even if for the slightest moment that you think you’re simply irreplaceable on your company. Track your progress, your awards and most importantly your contributions and neatly stack them to your growing list of achievements. Having your Resume ready, means that you can always look for better pastures and even make demands if given better opportunities. And don't forget that an updated resume and a professional headshot are essential for your career.

2. Stay ahead of the game
Keep an eye on the trends and use technology to analyze data. Look for the open positions that your company has and understand the very nature of your job. Nobody on your company will tell you in advance that you’re soon going to be replaced by a robot hence all the other companies will probably do the same. The only way out is to arm yourself with new skills, perhaps upgrade what you already know by attending seminars on your spare time. If the open positions on your company are more attractive than your current job, then acquire the necessary skills.

3. Grow your professional network
Remember that when it comes to careers, you’re only as good as what the others think of you. No matter how good you are, if no one vouches for you, you’re as good as the next person on the list. Besides, you can always discover more opportunities through networking. Your network acts as support, perhaps a breeding ground for new ideas like knowing what additional skills to acquire to ensure that you can always get another job when things go south.

4. Think positive and act on it
Thinking positive means thinking about the things that you want and not what you fear. If you fear that your job is being threatened, your performance suffers. Remember that your thoughts can practically affect the reality. Staying updated with trends and surrounding yourself with a good network, means that you’ll always see better opportunities thus success will always be within your reach.

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5 reasons that investing in your career is essential

It’s a common enough question: why should I invest in my career? Shouldn’t my career be paying me instead of the other way around? The fact is, though, that not investing in yourself is like going white-water rafting without a paddle, a map, or any knowledge of the waters you’re navigating. You might see some short-term success, but long-term success will ultimately elude you.

To avoid just spinning your wheels and never achieving real success, you need to invest in yourself. One example of such an investment is your headshot—this is your personal branding, and a wise investment in this branding is extremely important for your career. This investment is the only way you will realize your long-term career and life goals.

If that doesn’t convince you of the importance of investing in your career, here are 5 reasons that investing in your career is essential:

1. You Won’t Find a Greater Return on Investment
When you invest in yourself, the ROI is higher than you’ll find in any other investment. You’ll increase your earning power over the course of your lifetime, and find possibilities you never imagined before. You’ll also provide yourself with job security and the satisfaction that comes from knowing you are growing personally and succeeding in life.

2. You’re the One in Charge
You are the President of Me, Myself, and I, Inc., and it’s your responsibility to make sure your company (you) stays in business. You achieve this through careful planning, consistent performance, and staying true to your mission and values. You also achieve this by investing in Me, Myself, and I, Inc.

3. Your Value Increases
This reason requires a little bit of homework. You should look at yourself once again as a company, but this time draw up two balance sheets. On one, you’ll list your financial assets and liabilities, and on the other one you should write down your skills, ideas, marketability, knowledge, personal networks, passion, and your ability to make things happen. You increase your personal net worth by investing in the second list—that increases the assets on your first list!

4. You Can Achieve Greatness
Greatness is within you, but you have to nurture and cultivate it. Most people don’t do this, settling to just achieve a fraction of their capabilities. When you identify your talents and invest in your potential, you avoid this tragedy by building yourself (and your greatness) up.

5. Your Goals Become Attainable
It’s way too important to achieve your career and life goals, rather than just leaving them as wishes. Your mismanaged career can send your life goals careening off the rails, but investing in yourself keeps the train on the tracks and gets you to greatness.

These reasons all depend on you investing in yourself. You can’t count on anybody else to do it for you, so you have to do it for yourself. Investing in yourself (by getting a proper headshot done, for example) is the best way to build up your personal assets and help you achieve your lifelong goals.

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How to Learn Model Poses and Facial Expressions

Your photographer, if he or she is highly experienced, should be able to give you excellent instruction and direction in order to get great shots. Still, it is very helpful if you have at least a basic understanding of what your body looks like in various positions, and to understand how your face feels when you are expressing different emotions.

All first-time models, and anyone relatively new to modeling, should practice posing and making various facial expressions in front of a mirror. You might feel silly practicing these things in front of your mirror, but it goes a long way to preparing you for what it will feel like to be in front of a camera making those poses and expressions. This works great for making your actual photo shoot easier and more comfortable.

Be sure to practice a variety of different looks, to make yourself prepared for when you are asked for a “sexy”, “intense”, “pouty” or “serious” expression. A photographer worth his or her chops will do whatever it takes to get the look and expression they want, but the more prepared you are, the easier it will be for both of you.

Finally, if you have the tendency that some people have of showing a lot of your gumline when you smile, practice smiling without showing so much of your gums. Sure, you’re going to get plenty of photos with your beautiful and natural smile, but professional photography tends towards limited exposure of the gumline.

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Model Headshots and Actor Headshots: What Is the Difference?

In some regards, there are few differences between model headshots and actor headshots, since they are both focused on highlighting the person’s face. Overall, though, the differences can be huge, because model headshots tend to be more artistic and generally make liberal use of lighting, composition, makeup, and angles to truly flatter the subject. Actor’s headshots, on the other hand, are real-life representations of the person’s face and features.

Model headshots are “glamour shots” or “beauty shots,” and are used for marketing purposes in a modeling portfolio. These headshots are usually professional retouched to remove “flaws” and create a photograph that is more aesthetically pleasing. Model headshots tend to be flattering, but they should not be confused with the natural no-makeup headshots intended to showcase a model’s complexion and skin.

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So, when is it okay to retouch a headshot?

In general, if the thing or things being altered are not permanent features, such as minor makeup or hair malfunctions, you can safely have these retouched without worrying about any significant impact to the “authenticity” of your headshot. If you have a temporary case of acne or blemishes without any “scar” damage that changes the surface of the skin, and it is truly just a temporary condition and not permanent or chronic, then it is okay to retouch it to remove it. However, be really honest with yourself: if it is a common condition, headshots etiquette says it should stay in the photo.

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Retouching Headshots: Hot or Not?

Once you’ve had your headshots taken, you might think your job is done and it’s time to start sending out those acting resumes. However, you aren’t quite done yet. What you have to think about now is retouching, making certain alterations to your photo to improve it or remove imperfections.

As stated earlier, this is not a glamour shot and you shouldn’t go removing moles, freckles, or scars in your headshot photos. While you might be tempted to make just a couple of minor changes to these natural characteristics, as an actor you must make sure that you look like your headshot.

Are you just looking for the delight of being called in for an audition because of your flawless headshot, even if you eventually get turned down because you have misrepresented yourself? Or, would you rather be called in with the confidence that you and your headshot resemble each other accurately, and it is now up to you and your chops as an actor to land the role? The latter mindset will usually be more effective and successful.

Understand this: not every photographer knows what they are doing when it comes to headshots, and knows what changes they should and should not make to a photo. Every photographer’s secret dream is for you to look your absolute best, so an amateur photographer (or one without significant experience shooting headshots) will often eradicate any “flaws” in your headshot without thinking about it. This is why it is important to have this discussion with your photographer about retouching, and not leave it completely at their discretion.

How to Get Feedback and Critiques on Your Headshots

Now that you’ve gotten your headshots printed, how do you get feedback and critique of them? Who can you trust? You should be cautious about the feedback given by certain types of individuals, because your feedback is supposed to be an accurate representation of what you look like. The people you are most familiar with, such as your family and close personal friends, can often be biased. This is not to say their feedback is without value, but you should also solicit feedback from people outside your immediate circle of friends and family.

Almost anyone who isn’t a close friend or relative can provide feedback as to whether or not your headshot actually looks like you, but it is a bit more difficult to nail down who can judge the effectiveness of your headshot. Casting directors are the most likely candidates here, but it’s rather unlikely that you would have one at your disposal. The next “most qualified” person would be a professional photographer with headshot experience, but sometimes these individuals can just be out to get your business, and might give negative feedback just for that reason. Of course, there are some ethical photographers out there, but you should tread carefully.

The Internet is probably the best way to obtain feedback about your headshots from absolute strangers. Quite often, you can find forums on acting-related sites where you can post your headshot for review. This can be a good way to get critiqued, but remember that many people aren’t really qualified or informed enough about what makes for a good headshot to provide completely useful and accurate feedback. As a matter of fact, the general “acting public” can sometimes be far too forgiving of less-than-professional looking headshots, and it is important to be very critical when it comes to your headshots.

One suggestion is to provide a number of headshot options, such as your favorite five to ten headshots for people to choose from, and ask them to choose the best and tell you why. This way, you can get an idea of why people think something isn’t working, and you can go to your next headshot photo shoot armed with this information to come out with a better series of headshots.

Horizontal or Vertical Headshots?

This is also known as “portrait” or “landscape” orientation, and is once again a matter of personal preference. A casting director is not going to pass you by because your headshot has borders or is landscape instead of portrait. You should choose whatever orientation best displays you and your physical characteristics. With that being said, portrait is more common while some people believe landscape headshots look more “cinematic.”

How to Print Your Headshots

A common question about printing headshots is whether to use color or black and white prints. Right now, color headshots are in, and black and white headshots are out of fashion. If you really want both options, and are shooting with a digital photographer, it is easy to get both.

Another question is whether to have the photos processed with borders or full bleed, without borders. The most commonly seen headshots have borders, but full bleed headshots are also acceptable (although some people might consider them to be tacky). The truth is, some borders might actually look better without borders, and it is a personal preference that you should decide on yourself based on what presents your headshot in the best possible light.

What to Wear for Your Headshots Shoot

For your photo shoot, you should be sure that your clothes are neat, clean, and free of wrinkles, so they look their best in the photographs. Make sure your clothes are free of stains, lint, and hair for the best results.

The best choice for clothing is solid color clothing with no polka dots, distracting stripes, or prints. Clothing like that can distract the viewer from your face, which should be the most important subject in the photos.

Pastel colors should usually be avoided, because of their tendency to look faded. White and black should also be steered clear of, and you should avoid anything that clashes with your skin tone. Be sure to pick colors that complement your skin tone. If you think you look really good in something that technically breaks these “rules,” bring it for your photographer to look at and make suggestions. Dressing “in character” is completely inappropriate; just be yourself.

You should avoid wearing any distracting jewelry, or anything that might distract the viewer from your face. You should also stay away from “costumes,” since your skill as an actor should allow you to seem like a character without “wearing” that part.

How to Prepare for Your Headshot Photo Shoot

Before your headshot photo shoot, you should prepare yourself physically and mentally. Properly organizing everything leading up to your shoot and getting your physical appearance in tip-top shape should take care of the mental aspect of preparing for your shoot, as will getting to know and getting comfortable with your photographer. To prepare yourself physically, follow these principles:

1.     Before your photo shoot, carefully look at your face, hairstyle, and eyebrows to see if you need any minor adjustments. No, this doesn’t mean cosmetic surgery—this means possibly plucking your eyebrows or getting your hair trimmed.

2.     If you need hair removal, take care of it before the shoot. However, make sure to allow at least 2-3 days between waxing/shaving any sensitive areas and your shoot date. This allows time for irritation to disappear before your shoot, so you don’t have razor burn during your photo shoot.

3.     While the photo shoot will focus on your face, you should also look after your nails, just in case they end up in the shot. Be sure your nails are well maintained and neat; if you intend to pose barefoot, be sure your feet and toes are attractive and neat, as well.

4.     If you are going to showcase your smile, make sure your teeth are ready for photography. If they are discolored, you should think about having them cleaned and/or whitened.

THREE DAYS BEFORE YOUR SHOOT

Make sure all of the necessary preparations for your shoot have been made. Make sure you know where you are supposed to go for your photo shoot, the fastest and easiest route to get there, and what you need to do in preparation for your photo shoot. It is very important that you know how to get to the location where you are shooting, and any assistants (makeup artists, coaches, etc.) should know these directions, too. Finally, make sure you know what items you are going to bring with you for the photo shoot, and have those items ready to go.

ONE TO TWO DAYS BEFORE YOUR SHOOT

The last couple of days before your photo shoot, make sure you eat healthy and drink plenty of water. You should avoid fatty, greasy, and salty foods prior to shooting, as these foods can cause blemishes on your skin. You should also avoid heavy exposure to the sun, and avoid alcohol or anything else that might cause bloating. Finally, avoid eating or drinking anything that might stain your teeth.

The night before your photo shoot, assemble everything you will need for your shoot. This will keep you from having to rush around just before your photo shoot.

THE DAY OF YOUR SHOOT

Before you leave for your shoot, eat a light meal to provide you with fuel for the shoot. Photo shoots are physically and mentally demanding, and skipping your meals before shooting could cause you to run out of energy, lose focus, or become irritable—all things that could impact the quality of your photos.

Bring bottled water, snacks, and anything else you might need to keep going. Just avoid anything that might stain your teeth.

Do You Need a Make-Up Artist for Your Headshots?

Once again, your headshot is supposed to be an accurate representation of what you really look like. While a good makeup artist can help hide your flaws, accentuate your features, and can be a vital part of a photo shoot, a headshot is not a “glamour” shot. You should look good, but without looking like you are wearing makeup. So, if you feel the need to hire a makeup artist, make sure you stick with “natural” looking cosmetics and keep away from heavy doses of eyeliner, eye shadow, lipstick, etc.

Something else to consider: if a casting director chooses to review you after seeing your headshot, you should make sure that you actually look like the person in that headshot. If you think you need makeup but can do your own makeup, you probably don’t need a makeup artist.